NavTek retail analytics helps retailers gain deep insights into customer behavior by leveraging Big Data Analytics in the below areas:
Product Normalization
The first step in understanding the complex relationships between your products and your customers is to obtain an accurate view of products, product categories, and duplicate/dirty data from disparate business systems. NavTek helps supply chain organizations with product normalization (Product MDM) through fast, automated categorization, which helps retailers improve purchasing, inventory, and downstream analytics applications.
Market Basket Analysis
Retails can win higher margins and increased marketshare with advanced data science through Market Basket Analysis. Beyond SQL, advanced analytics enables unprecedented insight including statistical significance, lift, and visualization of the complex relationships across all products and all stores. The relationships uncovered through this solution help retailers develop more profitable advertising and promotions, improve loyalty card offers, attract more visitors, and increase the size and value of market basket purchases.
Price Optimization
Our solution helps retailers price their goods and services based on metrics like competitor pricing, affinity analysis, supply chain and inventory data, market data and customer buying patterns.
Personalized Marketing Campaigns
Immediately improve the ROI of marketing campaigns by leveraging advanced data science to study customer behavior data from internal and external data sources, used to design personalized marketing campaigns that generate unprecedented response rates.
NavTek has partnered with Actian to deliver Retail Analytics solution using Actian Big Data products. Leading retailers look to solutions from Navtek deliver with technology from Actian to gain a competition